0244 on Hong Kong Stock Exchange

Sincere

Logo: Sincere, Public domain, via Wikimedia Commons3

Hong Kong department store chain

Sincere Department Store (Chinese: 先施百貨; pinyin: Xiānshī Bǎihuò; Wade–Giles: Hsien-shih Pai-huo; Jyutping: sin1 si1 baak3fo3) is a department store under the Sincere Company Limited and one of the oldest department chains in Hong Kong. Prior to 1949, its largest operation was in Shanghai, and along with Wing On (which survives in Hong Kong), Sun Sun (新新公司 1926–1951) and Da Sun (大新公司) was one of the "four great department stores" of Shanghai, and therefore, China generally.2 Its shares trade on Hong Kong Stock Exchange under the symbol 0244.1 Wikipedia text CC BY-SA 4.0

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Last updated Oct 21, 2026.

Overview

1900Founded1

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Sincere Department Store (Chinese: 先施百貨; pinyin: Xiānshī Bǎihuò; Wade–Giles: Hsien-shih Pai-huo; Jyutping: sin1 si1 baak3fo3) is a department store under the Sincere Company Limited and one of the oldest department chains in Hong Kong. Prior to 1949, its largest operation was in Shanghai, and along with Wing On (which survives in Hong Kong), Sun Sun (新新公司 1926–1951) and Da Sun (大新公司) was one of the "four great department stores" of Shanghai, and therefore, China generally.2

The story

Founded by Hong Kong businessman Ma Ying-piu on 8 January 1900 after returning from Australia and partnership with others to form the first Chinese department store in then British Hong Kong. Ma was inspired by his experience with retail stores in Sydney. and modelled Sincere after David Jones. Now, the company is owned by the Ma family.

Sincere's Shanghai branch, operated from 1917 to 1954, was the first Hongkonger-owned Western style department store and the first of the "Four Great Companies". Ma Ying-piu brought the model of modern department stores with egalitarian service pioneered by Anthony Hordern & Sons to Shanghai and quickly became the focal points of Shanghai's commercial district.

Prior to World War II, Sincere operated in China with stores in Shanghai, Nanning and Guangzhou. The Guangzhou store was destroyed by enemy fire during the war. With the founding of the People's Republic of China in 1949 the remaining locations were eventually taken over by the Communist state, along with all other private companies in the country. The Shanghai department store closed in 1954 while the attached hotel was part nationalised in 1956.

Sincere returned to mainland China in 1993 by opening a shopping centre at 479 East Nanjing Road in Shanghai.

On 15 May 2020, Realord Group Holdings Limited proposed a voluntary conditional general cash offer to acquire the entire share capital of The Sincere Company Limited. The total cash consideration would be $500 million.

From Wikipedia’s article on Sincere Department Store, shared under CC BY-SA 4.0.4

Products and brands

Today Sincere has grown beyond retailing and diversified its portfolio:

property investment and property development

securities trading

advertising agency – 360 °C Advertising

Read the full text

interior design – Pacific Falcon Design

furniture manufacturing – Sincere Living Furniture

travel agency franchising – Uniglobe Travel

From Wikipedia’s article on Sincere Department Store, shared under CC BY-SA 4.0.4

Timeline

  1. 1900Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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