0888 on Hong Kong Stock Exchange
Logo: https://hkbus.fandom.com/wiki/%E6%AA%94%E6%A1%88:RoadShow-logo.gif, Non-free logo, via Wikipedia3
RoadShow (Chinese: 路訊通) is the first "Multi-Media on-Board" (MMOB) service system on transit vehicles in Hong Kong. It was launched by The Kowloon Motor Bus Holdings Limited (renamed as Transport International Holdings Limited (TIH)) in December 2000. The MMOB business was taken over by RoadShow Holdings Limited in 2001 prior to its listing on the Stock Exchange.2 Its shares trade on Hong Kong Stock Exchange under the symbol 0888.1 Wikipedia text CC BY-SA 4.0
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Last updated Oct 21, 2026.
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RoadShow (Chinese: 路訊通) is the first "Multi-Media on-Board" (MMOB) service system on transit vehicles in Hong Kong. It was launched by The Kowloon Motor Bus Holdings Limited (renamed as Transport International Holdings Limited (TIH)) in December 2000. The MMOB business was taken over by RoadShow Holdings Limited in 2001 prior to its listing on the Stock Exchange.2
RoadShow Creations Limited manages the merchandising business of the corporation. The business includes selling of a variety of commemorative items, bus models and souvenirs.
From Wikipedia’s article on RoadShow, shared under CC BY-SA 4.0.4
RoadShow business consists of three main areas: MMOB, Transit Network and Merchandising business.
The Group's MMOB business includes installing, operating and maintaining equipment and LCD units in transit vehicles for the transmission of tailor-made programmes and advertisements, source programme content and marketing and selling advertising on the MMOB system.
Roadshow provides entertainment and advertisements to the passengers of public transit vehicles in Hong Kong. The programmes are broadcast daily, to an audience of around 3 million, by a series of LCD monitors, each offering a 160° viewing angle, installed in over 4000 transit vehicles from KMB, Long Win Bus (a subsidiary of KMB), Citybus (Hong Kong) and AMS (maxicab).
Each bus has 4 high-resolution LCD screens, which included two 15-inch screens on the lower deck and two 17-inch screens on the upper deck. Audio bus TV broadcasts one-hour pre-recorded VCD programmes 16–18 times a day. The audio of the television broadcasts is delivered via 15 public speakers that line both sides of the passageways on the two decks with four-channel stereo systems.
Another business of RoadShow is advertising on the transit vehicle exterior, interior or transit vehicle shelters. The advertisements make use of the visibility of transit vehicles or vehicle shelters in the street. This outdoor media platform provides over 4,200 buses with exterior panels on double deck buses together with 2,500 bus shelters panels for display of advertising space.
The advertising on the transit vehicle exterior is produced from a high resolution vinyl which can be visible from distance by pedestrians. Transit vehicle exterior advertising includes advertisements on the entire transit vehicle body as well as on panels on the sides and back of the transit vehicle. The vinyl displays are able to withstand the rigors of cleaning and all types of weather, and they can also be removed without harming the paint on the transit vehicle through the use of a special adhesive.
While major transit vehicle shelters are traditional shelters, there are increasingly modern transit vehicle shelters constructed of lightweight stainless steel providing comfort to waiting passengers and also an advertising medium to advertisers.
Transit vehicle shelter panels mostly have two sides, both of which can display advertisements. The back of the panels is illuminated to highlight the advertisements and to reach both the vehicular and the pedestrian audiences. Advertisements for display in transit vehicle shelters consist of posters supplied by the advertiser.
Bus stop stations called Cyber bus stops are interactive computer terminals locating at certain transit vehicle shelters along major routes as well as inside major transit vehicle terminals. Passengers and pedestrians can access to route information and website via touch-screen display panels.
RoadShow merchandising business sells a variety of commemorative items, bus models and souvenirs with the KMB logo. The bus models sold are with special livery and replicate buses operated by Kowloon Motor Bus.
RoadShow began operating on the Mainland in 2002 when it gained the rights to display advertising at the "Lamplight Rainbow" Tunnel on Huahai Road (淮海路) in Shanghai (上海). Subsequently, its assets grew to include bus bodies, bus shelters and telephone booths in Beijing (北京), Guangzhou (廣州) and Shenzhen (深圳). It also began offering advertising agency services for the Guangzhou Metro mass transit system and outdoor media assets in other regions such as Tianjin(天津), Chengdu(成都) and Xi'an(西安).
RoadShow has reduced its investments in mainland China since 2010 and focused on its advertising business in Hong Kong.
From Wikipedia’s article on RoadShow, shared under CC BY-SA 4.0.4
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