The story
The first licensed tequila manufacturer was Jose Antonio Cuervo of Jalisco, Mexico, in 1758, after he was given the rights by King Ferdinand VI of Spain to cultivate a portion of land. Shortly thereafter, the production of tequila was banned, until 1795, when King Carlos IV lifted the ban. 1800 is widely known as the year in which tequila was first successfully aged in wood.
Originally known as Cuervo 1800 Tequila, 1800 Tequila was launched in 1967 as a sipping tequila. The brand launched with the introduction of 1800 Añejo on December 4, 1967. The Silver and Reposado labels were later introduced in 2004. Since 2008, it has been distributed in the US by Proximo Spirits. That year, the Select Silver label was introduced, a 100 proof clear tequila. In 2006, 1800 introduced The Ultimate Margarita, 19.9 proof pre-mixed margarita mix made with blue agave tequila (1800 Silver).
The 1800 Tequila crest has 3 main elements: A Mayan Pyramid; a cross and the letters JB (the initials of the owner Juan Domingo Beckmann) and a ribbon with the words: work, passion, honesty (in Spanish trabajo, pasion, honestidad).
From Wikipedia’s article on 1800 Tequila, shared under CC BY-SA 4.0.4