Private company
Logo: 2xist, Public domain, via Wikimedia Commons3
American fashion company
2(X)IST is an American luxury fashion label that makes men's underwear, swimwear, activewear, loungewear, socks, and watches. It also launched a women's line featuring activewear, sleepwear and intimates. The company was founded in 1991 and is headquartered in Dayton, New Jersey.2 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
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2(X)IST (pronounced "to exist") is an American luxury fashion label that makes men's underwear, swimwear, activewear, loungewear, socks, and watches. It also launched a women's line featuring activewear, sleepwear and intimates. The company was founded in 1991 and is headquartered in Dayton, New Jersey.2
2(X)IST was founded in 1991 by Gregory Sovell and was acquired by the Moret Group in 1995. In 2005, Sovell left the company and founded C-IN2, another brand of men's underwear.
From Wikipedia’s article on 2(X)IST, shared under CC BY-SA 4.0.4
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