The story
The company name "STARLUX" is derived from the Chinese character "星宇," named by the founder Chang Kuo-wei. The character "星" (star) refers to his father, Chang Yung-fa, founder of the Evergreen Group, who used to navigate by looking at the stars before the advent of GPS. The character "宇" (universe) reflects Chang Kuo-wei's own aspirations. Together, these characters symbolize the company's hope to soar into the universe without limits.
The company was registered in 2016 with the Taiwanese Ministry of Economic Affairs. Chang Kuo-wei, the former chairman of rival Taiwanese airline EVA Air and the son of Evergreen's founder, confirmed the registration on 30 November 2016. The airline registered with the Taiwanese Civil Aeronautics Administration in the first half of 2017, and it was planned in late 2016 that the airline would commence operations in 2018. The Taiwanese Ministry of Economic Affairs received the formal application for establishing the airline under the name "Starlux Airlines" on 22 May 2017. In an interview in 2017, the airline was expected to start operations by the end of 2019, though in January 2019, Chang stated that Starlux would launch in January 2020.
In March 2019, Chang signed an order for 17 Airbus A350 XWB aircraft, which was also the country's largest single Airbus purchase agreement. In September 2019, the airline announced the first destinations to be launched, consisting of Da Nang, Macau, and Penang to begin on 23 January 2020. On 25 October 2019, the airline's first aircraft, an Airbus A321neo, was delivered from Hamburg, Germany, arriving at Taoyuan International Airport on 29 October after stops in Dubai and Bangkok. On 10 December 2019, Starlux received its air operator's certificate (AOC) from the Taiwanese Civil Aeronautics Administration, followed by the formal opening of reservations on 16 December 2019 for the start of services the following month.
Due to the COVID-19 pandemic and its impacts on aviation, which began to occur within months of the airline's inauguration, Starlux announced the suspension of most of its services except to Da Nang. Subsequently, in March 2020 the airline suspended all of its operations until 2 June 2020, after which the airline resumed its three-weekly services to Macau. Before the airline resumed service, it received clearance in May 2020 to begin services to Naha as its first destination in Japan, with a start date no earlier than 1 July, but the airline said that the timeline for Naha's service inauguration depended on the pandemic's developments. Subsequently, due to the pandemic, the airline additionally delayed the launch of its Cebu services twice, and indefinitely postponed the launch of its services to Naha.
In August 2022, Starlux announced its plan to expand its services to North America in April 2023 as the travel industry started to recover from the impacts of the COVID-19 pandemic, along with services to Indonesia in the future. In September 2022, the airline announced its strategy to connect Southeast Asian cities to the U.S. via Taipei Taoyuan Airport.
In February 2023, the airline confirmed its plans to introduce North American services, with regular flights to Los Angeles set for 26 April 2023, following the delivery of the first two Airbus A350s in October 2022.
In March 2023, Starlux announced a multi-year sponsorship with the NBA's Los Angeles Clippers team. Starting from June 2023, Clipper-branded in-flight amenities will be available on the Starlux LAX - TPE route.
In April 2023, Starlux announced a strategic partnership with Alaska Airlines, enabling travelers to earn rewards through the other airline's loyalty program and book connecting flights on a single ticket. Both Starlux and Alaska Airlines expanded their partnership following US DOT's approval of codesharing in July 2024 and its first flight to Seattle in August 2024. The airline partnered with Hong Kong Tramways in anticipation of its Taoyuan–Chek Lap Kok route in mid July 2024.
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In December 2023, Starlux celebrated the opening of a new office in Taichung, with future plans to operate out of Taichung International Airport in the second quarter of 2024.
On 14 June 2024, the founder and chairperson of Starlux Airlines, Chang Kuo-wei, confirmed that the airline had been pursuing Oneworld membership. The airline has been a codeshare partner of Oneworld member Alaska Airlines since March 2023. The CEO of Oneworld, Nat Pieper, played down the possibility of Starlux's membership. Business Weekly, a local Taiwanese business magazine, indicated that Cathay Pacific, one of the founding members of Oneworld whose destinations overlap with Starlux Airlines, is the main possible obstacle of its application.
On 16 September 2024, Starlux announced plans to apply to join the Oneworld alliance by the end of 2025. On 4 June 2025, Starlux announced a strategic codeshare agreement with Etihad Airways, enabling Starlux to reach the Middle East and Europe by codeshares on Etihad's flights from Taipei on a single itinerary, and vice versa.
From Wikipedia’s article on Starlux Airlines, shared under CC BY-SA 4.0.5
