The story
3T was founded by Mario Dedioniggi in Turin in 1961. It is located in Bergamo and originally known as 3TTT—Tecnologia del Tubo Torino (Turin Tube Technology).
In 1970, 3T switched production to aluminum alloy in place of steel, to cut down on weight. By the late 1990s, 3T started using carbon-fiber composites.
For the 2008 season, 3T sponsored Team CSC. The team's World Champion time trialist, Fabian Cancellara, rode it during the Tour of California. During the European season at the Giro d'Italia, CSC's team failed to win the race's opening Team Time Trial.
For the 2009 season, 3T sponsored three professional teams: Cervélo TestTeam, Garmin Slipstream, and Milram.
From Wikipedia’s article on 3T Cycling, shared under CC BY-SA 4.0.4