Sign in

Private company

5W Public Relations

Logo: 5wpr.com3

American public relations executive

Ronn D. Torossian (born 1974) is an American public relations executive, founder of New York City-based 5W Public Relations (5WPR), and author. Torossian has been heavily involved in right-wing politics and pro-Israel activism. He has a long-standing association with Betar and helped relaunch and serve in the leadership of the militant pro-Israel group Betar US.2 It was founded by Ronn Torossian.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

See how the biggest companies compare on our leaderboards

Ronn D. Torossian (born 1974) is an American public relations executive, founder of New York City-based 5W Public Relations (5WPR), and author.2

The story

Founded by Ronn Torossian.1

Leadership

Who has led 5W Public Relations, and when. Pick a name to see everywhere that person has worked.

Products and brands

Torossian began his career in public relations in 1998, working with then New York City Council speaker Peter Vallone, Sr. during Vallone's trip to Israel. He also worked for the Likud Party in Israel. He worked at two firms, including The MWW Group, before launching his own firm, 5W Public Relations, in 2002. The New York Times called him "brash and aggressively outspoken."

Torossian has also written the book For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations.

Torossian was on Advertising Age's "40 under 40" list in 2006 and PR Week's "40 under 40" list in 2007.

In addition to his PR company, Torossian is the Chief Marketing Officer, a Partner, and Advisory Board Member of the jet-sharing company JetSmarter. A spokesperson for the New Israel Fund wrote that Torossian had "teamed up" with Pamela Geller and an article in the Jewish Journal of Greater Los Angeles found evidence that he "[worked] in some capacity with Geller." Torossian denied that there was any professional relationship between the two.

Read the full text

5WPR

Torossian's public relations agency, 5WPR, was ranked in 2014 by The New York Observer as the number 35 PR company in New York City. In 2017, the public relations reporting organization J. R. O'Dwyer Company ranked 5W Public Relations at number 11 among companies which submitted income and employee information to them, with revenues at $24 million.

In 2008, the company was discovered to have posted fraudulent comments to defend Agriprocessors, a kosher food company that was a client.

Reception

Torossian's aggressive PR tactics have won him both praise and criticism. Business Week called him "loud, crass, buzz-obsessed," the "Bad Boy of Buzz," and the self-anointed "brash new face of PR." Atlantic Monthly writer Jeffrey Goldberg called him "the most disreputable flack in New York", particularly criticizing his representation of what Goldberg called the "lunatic fringe" of right-wing Israeli politics. Gawker's Hamilton Nolan wrote that Torossian "embodies the public's worst ideas about what a PR person is: loud, brash, more flash than substance, dirty, manipulative, amoral, and, in the end, not particularly bright." The editor of the Jerusalem Post wrote that Torossian and his colleagues were "nuts."

On the other hand, clients have cited his "unlimited energy" and his unique approach to public relations as reasons for hiring him. Jameel Spencer, former CEO of Bad Boy Entertainment-affiliated Blue Flame Marketing and Advertising, called Torossian "one of my most trusted business counsels." A The Jerusalem Post profile of him cited his "meteoric rise in the business world today". Another client compared Torossian to former basketball player Dennis Rodman, whom "Everyone hated to play against. But if he was on your team, you loved him". A Forward story said, "His aggressive style may not always be pretty, but the results speak for themselves."

Some commentators see Torossian's style as a sign of the times. He is "one of the New Yorkiest practitioners of this quintessentially New York profession... the consummate scrappy publicist," wrote The New York Times. Businessweek wrote, "Torossian has anointed himself the brash new face of PR... echoes the raw, unvarnished discourse of the blogosphere... Few seem better equipped to navigate a celebrity-obsessed culture."

From Wikipedia’s article on 5W Public Relations, shared under CC BY-SA 4.0.4

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
  3. 3
  4. 4