The story
BIG FM first aired in September 2006 with the tag line as Suno Sunao Life Banao. BIG FM renewed its positioning in 2019 with the tag line ‘Dhun Badal Ke Toh Dekho’ which reflects the philosophy that ‘Changing the world for the better starts with changing your thoughts’. The brand anthem was sung by Sonu Nigam. Realigning the programming to reflect the new positioning, BIG FM refreshed the music promise playing your favourite music tested with the audience besides bringing on board some big names from the Radio and entertainment space across all key markets. In 2024, BIG FM presented a revamped avatar, unveiling an exciting new rendition of its iconic brand song, sung by Sushant Divgikar.
From Wikipedia’s article on 92.7 Big FM, shared under CC BY-SA 4.0.4
