Private company
Aarong
Logo: Reebsd0, CC0, via Wikimedia Commons3
Bangladeshi department stores chain
Aarong (Bengali: আড়ং, lit. 'Village Fair') is a social enterprise chain of Bangladeshi department stores specializing in Bengali ethnic wear and handicrafts. It is owned by the non-profit development agency BRAC, and employs thousands of rural artisans across the country. It currently operates twenty-nine outlets in nine Bangladeshi metropolitan cities.2 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
Overview
- HeadquartersDhaka1
- Websitewww.aarong.com
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Aarong (Bengali: আড়ং, lit. 'Village Fair') is a social enterprise chain of Bangladeshi department stores specializing in Bengali ethnic wear and handicrafts. It is owned by the non-profit development agency BRAC, and employs thousands of rural artisans across the country. It currently operates twenty-nine outlets in nine Bangladeshi metropolitan cities.2
Products and brands
Aarong's product line includes:
Aarong Dairy has 24 percent market share of liquid milk in Bangladesh as of 2021.
Aarong Earth
Aarong Natural
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BRAC Nursery
BRAC Recycled Handmade Paper
Grassroots Café
From Wikipedia’s article on Aarong, shared under CC BY-SA 4.0.4
Controversies and legal
Controversies
The Directorate of National Consumer Rights Protection (DNCRP) fined the Uttara outlet of Aarong Tk4.5 lakh and closed it for a day for selling the same products at double price within a gap of five days. Following a client's complaint that Aarong was selling a panjabi after nearly doubling its price, DNCRP officials visited the chain's flagship store on Jashimuddin Avenue at Uttara on 31 May 2019 and fined them after finding the allegation to be true.
Historian Taj Hashmi has criticized BRAC's projects for exploiting the cheap labour of rural women and children. An embroidered saree retailed at Aarong for 6,000 Bangladeshi taka ($120 as of 2000), for example, earned the embroiderer only 300 taka (less than $7).
From Wikipedia’s article on Aarong, shared under CC BY-SA 4.0.4
Timeline
- 1978Founded Founded1
Links
- Websitewww.aarong.com1
- WikipediaAarong
- More imagesWikimedia Commons
- WikidataQ4662619
Sources
The numbers on this page point here. Each one links to the record it came from.
- 1WikidataAarong on Wikidata
- 2WikipediaAarong on Wikipedia
- 3Wikimedia CommonsAarong logo by Reebsd0, CC0
- 4WikipediaAarong on Wikipedia (revision used)