The story
Aberdeen was originally founded in 1988 to use enterprise data to help businesses make business decisions by using data governance. Aberdeen has since been acquired by two different companies: Harte Hanks in September 2006 and later Halyard Capital in April 2015. The company initially provided technology industry data and predictive analytics for B2B marketers and sales teams, but as of 2018, provides targeted intent data for marketing and sales.
From 2016 to 2018 the Group partnered with Bombora, a provider of B2B demographic and intent-based data.
On October 30, 2017, Marc Osofsky became Aberdeen’s chief executive officer and a member of the board of managers; Gary Skidmore became the chairman of Aberdeen.
In December 2018, Aberdeen acquired The Big Willow, an intent data provider. The Big Willow gathers its data in part by tracking 3.7 billion device IDs across over 12 billion web pages.
The acquisition allowed Aberdeen to enhance its intent data offerings by being able to provide specific company locations and target contact titles. As part of the acquisition, The Big Willow CEO Charlie Tarzian became President and Chief Innovation Officer at Aberdeen, and The Big Willow COO Keith Blackwell became COO of Aberdeen.
On November 24, 2020, Spiceworks Ziff-Davis acquired Aberdeen Group.
From Wikipedia’s article on Aberdeen Strategy and Research, shared under CC BY-SA 4.0.4