The story
Action's first supermarkets were located in Dianella, Dogswamp (Yokine), Morley, Woodlands and Osborne Park. Action's head office was located at 218 Bannister Road in Canning Vale, Action's Fresh Produce Centre was located in Osborne Park and Meat Centre in Malaga.
Action was originally operated exclusively in Western Australia by Foodland Associated Limited (FAL), which was New Zealand's largest supermarket company and also operated the Supa Valu, Dewsons and Dewsons Express supermarkets in WA.
In 2001, Action had expanded into Queensland and northern NSW by purchasing 40 Franklins stores and associated distribution centres.
FAL was later sold to rivals Metcash (Australian licensee of the international IGA brand) and Woolworths in late 2005.
In March 2006, Metcash announced that it would convert its remaining Action-branded supermarkets into IGA-branded stores. By October 2007, the last of the stores had been converted or sold.
Action's last slogan was "Action means a great deal". Previous slogans included "Packed Full of Great Shopping Ideas" and "Packed Full of Good Taste".
Action served in excess of 750,000 customers every week and employed over 7,800 staff. Total supermarket trading area at the end of the November 2003 was approximately 159,000 square metres.
From Wikipedia’s article on Action (supermarkets), shared under CC BY-SA 4.0.3