Private company

AdBrite

Logo: AdBrite, Public domain, via Wikimedia Commons3

American advertising media sales website

AdBrite, Inc. was an online ad exchange, based in San Francisco, California, which was founded by Philip J. Kaplan and Gidon Wise in 2002. Founded as Marketbanker.com, the site was relaunched as AdBrite in 2004 as an advertising network and then in 2008 as an ad exchange.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2002Founded1

AdBrite, Inc. was an online ad exchange, based in San Francisco, California, which was founded by Philip J. Kaplan and Gidon Wise in 2002. Founded as Marketbanker.com, the site was relaunched as AdBrite in 2004 as an advertising network and then in 2008 as an ad exchange.2

Acquisitions

On June 20, 2013 SiteScout announced via press release the acquisition of certain intellectual property assets developed by AdBrite in a deal whose details remain confidential.

From Wikipedia’s article on AdBrite, shared under CC BY-SA 4.0.4

Timeline

  1. 2002Founded Founded1

Sources

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