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Private company

Addison Whitney

Logo: Addison Whitney, Public domain, via Wikimedia Commons3

US-based global branding firm

Addison Whitney is a global branding firm headquartered in Charlotte, North Carolina. Founded in 1991, Addison Whitney has additional offices in New York City, Seattle, London, Tokyo and Munich. The company specializes in four core offerings, including Verbal Branding, Visual Branding, Brand Strategy, and Market Research, and serves clients across the healthcare, technology, consumer, financial, hospitality and business-to-business industries.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1991Founded1

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Photo: Yiemfong, CC BY-SA 4.0, via Wikimedia Commons5

Addison Whitney is a global branding firm headquartered in Charlotte, North Carolina. Founded in 1991, Addison Whitney has additional offices in New York City, Seattle, London, Tokyo and Munich. The company specializes in four core offerings, including Verbal Branding, Visual Branding, Brand Strategy, and Market Research, and serves clients across the healthcare, technology, consumer, financial, hospitality and business-to-business industries.2

The story

Addison Whitney was founded on May 20, 1991, as a global branding firm focused on brand name development. The firm was acquired by Interpublic in 1995. In 1998 Addison Whitney's management team decided to take the firm private. On June 1, 2007, inVentiv Health acquired Addison Whitney as part of their communications division.

In 2010, Addison Whitney Health was founded, focusing on healthcare and pharmaceutical clients.

From Wikipedia’s article on Addison Whitney, shared under CC BY-SA 4.0.4

Timeline

  1. 1991Founded Founded1

Sources

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