The story
Asatsu Inc. was established in 1956 by Masao Inagaki. In August 1998, it entered a business tie-up with the WPP Group. It soon merged with fellow advertising agency Dai-ichi Kikaku Co., Ltd. (established in 1951) to form Asatsu-DK (the DK stands for Dai-ichi Kikaku) on January 1, 1999. Inagaki died on April 16, 2015. In October 2017, it was reported that U.S. private equity firm Bain Capital was looking to buy Asatsu-DK for ¥152 billion ($1.35 billion).
On January 1, 2019, it was reported that Asatsu-DK fully acquired d-rights. It had previously shared that company with Mitsubishi Corporation.
On June 24, 2025, South Korean game company Krafton announced that it would buy ADK Holdings from Bain Capital Japan as part of a strategic partnership between the two.
From Wikipedia’s article on ADK Holdings, shared under CC BY-SA 4.0.4