Adorama

Adorama was founded in 1974 by Mendel Mendlowits, a Holocaust survivor. The company began as a retail store for cameras and photographic equipment. In 1988, it relocated to its current location on 18th Street in Manhattan where it had opened the Adorama Rental Company (ARC) in 1982. In 1997, Adorama registered adorama.com, for its e-commerce website, and introduced a photo printing service called AdoramaPix, which was rebranded as Printique in 2019.

The company has expanded its operations over time, including the establishment of a photo lab, equipment rental services, and educational workshops through the Adorama Learning Center. In 2005, it opened a warehouse in New Jersey to increase inventory capacity. ARC later expanded with a Brooklyn location in 2017, and that same year the company introduced Adorama Business Solutions.

As of 2021, the company also operates warehouses in Chattanooga, Tennessee, and Salt Lake City, Utah.

In 2017, the company launched its business-to-business division, Adorama Business Solutions (ABS). The organization offers a range of commercial services such as consultations, procurement assistance, and technical and support services from pre-sale through post-sale for studios, broadcasters, networks, and educational and government institutions.