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Private company

Affinity Labs

U.S. social networking site company

Affinity Labs was a company that built social networking sites for niche groups such as firefighters, police officers, nurses and the Armed Forces. In January 2008, Affinity Labs was merged into Monster.com in a $61 million transaction. Affinity Labs sites have over a million registered members, as of January 2008.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2006Founded1

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Affinity Labs was a company that built social networking sites for niche groups such as firefighters, police officers, nurses and the Armed Forces. In January 2008, Affinity Labs was merged into Monster.com in a $61 million transaction.2

The story

Affinity Labs was founded by Christopher Michel in 2006 after he sold Military.com to Monster in 2004 for $40 million.

The Mayfield Fund and Trinity Ventures invested in Affinity Labs prior to its Monster Worldwide buyout.

Between 2010 and 2014, the President of Military Advantage and Vice President of Monster Worldwide, was former Navy Admiral Terry McCreary. He oversaw the military Affinity operations in Europe which had a product manager in London reporting to the former Admiral in the US. However, this operation was closed down in 2012 after Monster unsuccessfully bid for a Recruiting Partnering Project (RPP) with the UK's Ministry of Defence. Capita won and signed the contract worth £44 million over 10 years.

From Wikipedia’s article on Affinity Labs, shared under CC BY-SA 4.0.3

Timeline

  1. 2006Founded Founded1

Sources

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