Private company
Affinity4 is an American for-profit company that raises funds for nonprofit organizations through an affinity marketing partnership. Based in Virginia Beach, Virginia, it has raised nearly $100 million for charities and ministries such as Feed the Children, Focus on the Family and the American Center for Law & Justice.2 It was founded in 1992.1 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
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Affinity4 is an American for-profit company that raises funds for nonprofit organizations through an affinity marketing partnership. Based in Virginia Beach, Virginia, it has raised nearly $100 million for charities and ministries such as Feed the Children, Focus on the Family and the American Center for Law & Justice.2
The predecessor to Affinity4, LifeLine Communications, was founded in 1992 and utilized sales of long distance telephone service to raise funds for nonprofit organizations.
In April 2005, LifeLine Communications announced that it was changing its name to Affinity4. The same year, Affinity4 moved its headquarters from Oklahoma City, Oklahoma to Norfolk, Virginia.
From Wikipedia’s article on Affinity4, shared under CC BY-SA 4.0.3
Affinity4 launched its long distance telephone service, followed closely by Affinity4 Internet Service, then others like wireless service, roadside assistance programs and a savings program.
In June 2010, Affinity4's parent company, BN Media, purchased Beliefnet from NewsCorp and maintains a separate advisory board from Affinity4.
In September 2016, Patheos.com was added to the family of brands.
From Wikipedia’s article on Affinity4, shared under CC BY-SA 4.0.3
The numbers on this page point here. Each one links to the record it came from.
