Affliction Clothing

Prior to the founding of the company, Courtney Dubar had designed and printed merch designs for his brother Pat's band, Uniform Choice, using a screen printer he had purchased himself in a shed in his parents' back garden. Affliction Clothing was launched in 2005 by Courtney Dubar, Todd Beard, Eric Foss, and Clifton Chason.

Although he remained a partial owner, Beard resigned from the company in 2008 after Kim Couture, wife of UFC heavyweight champion Randy Couture, acquired a restraining order against Beard — who had exhibited a pattern of violence against women dating back to the 1990s. In 2012, Courtney Dubar (current CEO) bought Todd Beard's portions of the company, making him the majority shareholder. Beard passed away less than two years later.

Affliction's clothing line includes men's and women's T-shirts, polo shirts, thermals, button-downs, hoodies, denim, dresses, watches, headwear, shorts, and swimwear. While the company has deep roots in the MMA community, its "Live Fast" motto represents and appeals to audiences who appreciate a variety of disciplines and eras, such as rock and roll, moto culture, tattoos, vintage Americana, mixed martial arts, and impact sports. The Signature Series of Affliction shirts bear the logos of many of the world's top-ranked MMA fighters, including Randy Couture, Georges St-Pierre, Fedor Emelianenko, Quinton Jackson, and Renato Sobral, and boxers, including Oscar De La Hoya, Shane Mosley, and Zab Judah. Affliction has also produced signature shirts in collaboration with musicians like Avenged Sevenfold, Ozzy Osbourne, Black Sabbath, Haunted Mound, Megadeth, Pantera, Korn, Staind, Static-X, Testament, Shadows Fall, Atreyu, Behemoth, and Biohazard. MLB MVP Ryan Braun, a friend of Beard's, also launched a clothing line through Affliction in 2008.

Designs incorporate graphic images of angel wings, roses, skulls, skeletons, crosses, and swords.

Affliction was a longtime sponsor of the Ultimate Fighting Championship (UFC) and its fighters until 2008, when it broke ranks and formed Affliction Entertainment to compete with the UFC. As a result, UFC banned its fighters from wearing Affliction-branded clothing.

American Fighter

American Fighter is a clothing and sports equipment company. Trademarked in 2006, it became a registered trademark of Affliction Holdings LLC on April 22, 2008. Several fighters have been sponsored by this sub-brand, including Rich Franklin.