The story
Africa.com was launched in February 2010, by Teresa Clarke after resigning from her position as a managing director in the investment banking division of Goldman Sachs & Co. Clarke is also co-founder of the Student Sponsorship Programme in South Africa.
Clarke lived in South Africa from 1995 to 2000 and acquired the domain name around 2001. "Over most of the last decade, I worked at Goldman Sachs. During my free time, I imagined what I would do with the domain name and I looked at other African websites."
In a May 2010 article in The Wall Street Journal, Africa.com was mentioned because of its potential relevance with the impending 2010 FIFA World Cup in South Africa that same year. The site is small, with about 50,000 monthly unique users but Ms. Clarke said she "sees potential in the growth of African investment and a middle class in several African countries." Since then, Africa.com has expanded to add information about each of the continent's 54 countries, with over 30,000 daily visitors according to Alexa.com.
From Wikipedia’s article on Africa.com, shared under CC BY-SA 4.0.4