The story
The Africa Wrestling Federation (AWF) was founded by Shaun Koen and his wife in 1995 after the death of his father, Jackie Koen, on 16 December 1994. The AWF started off as a regional promotion based in Cape Town, regularly running in the Goodwood and Parow areas. A few years later the AWF started doing tours nationally and also ventured outside of South Africa to tour countries like Swaziland and Zimbabwe.
In 2003 AWF signed a year-long television contract with eTV to air weekly shows in 2004. The series was known as AWF on E Slam Series, and the episodes were recorded in arenas such as the Good Hope Centre, Carnival City and the Coca-Cola Dome. The actual running time of these events lasted three to four hours, but to minimise costs, they were split into one hour for each episode. In late 2004, ratings and attendance started decreasing. A soundtrack CD, AWF on E - The Soundtrack, was released under the EMI label to promote the television show. The year-long season culminated in a two-hour live special held at Sun City on 11 December 2004.
Plans were underway to have a second season in 2005, but AWA and eTV failed to agree to new terms. This caused the promotion to lose ownership of the name Africa Wrestling Federation and forced them to create new trademarks. The Africa Wrestling Alliance (AWA) name was then established in March 2005. Due to the lack of television exposure following AWF on E, some of the top names like The Saint, Skull, Rey Bourne and Jacques Rogue departed AWA to pursue other interests.
From Wikipedia’s article on Africa Wrestling Alliance, shared under CC BY-SA 4.0.4