The story
The Air Atlantique Group was founded in 1969 under the name of General Aviation Services, based in Jersey, Channel Islands. Initially operating as an aircraft sales and distribution business, the company received an Air Operator's Certificate in 1971 and began air taxi operations with Cessna 310 and Cessna 336 aircraft.
The Air Atlantique name was adopted in June 1977 when freight charter flights were launched with Douglas DC-3 aircraft. It was thought the name would both appeal to the French-speaking population of Jersey and appear near the top alphabetically in the Yellow Pages. Freight charter operations commenced on 19 July 1977 with the first flight transporting lobsters from Jersey to Morlaix.
From October 1977, the company stationed a Dakota at Coventry airport to operate a contract transporting car components to Cologne for Ford. The second aircraft was based at Aberdeen operating oil charters. In May 1979, two Douglas DC-6B aircraft were purchased from Greenlandair; however they proved uneconomical to operate due to the oil crisis and were disposed of soon after. The company ventured in to DC-6 operations again in 1987 when two other DC-6s joined the fleet
Between 1981 and 1982 the company purchased additional DC-3s and was awarded a lucrative postal contract on behalf of Royal Mail. A three-year aerial survey contract was also awarded to Air Atlantique by the Ordnance Survey which led to the establishment of the Atlantic Surveys subsidiary. An engineering base was set up in the former British United Airways hangar at Blackpool airport which became the main UK operating base. Three Dakotas stationed at Blackpool operated newspaper flights to Belfast and the Isle of Man, with other aircraft operating nightly mail flights on the Glasgow-East Midlands-Luton and Newcastle-Liverpool runs.
In 1984, the company relocated all cargo operations to Stansted Airport under the subsidiary Atlantic Air Transport. At the same time, an association was formed with Instone Air Line. Instone imported two Bristol Freighters from New Zealand in 1981 to operate freight services; having sold one in 1984 it transferred the second to the Air Atlantique AOC. Air Atlantique operated the aircraft on behalf of Instone until 1987 when it was sold.
In 1985, delays caused by weather and engine problems forced Air Atlantique to sell the Royal Mail contract along with three Dakotas to Air Luton. The Group moved its base for a final time to Coventry in December 1985.
A new livery was introduced in November 1986, featuring a grey and white fuselage with a green stripe. The tail logo of an osprey was not added until 1987 following a competition open to both staff and customers.
Air Atlantique was awarded a five-year maritime pollution control contract by the UK Department of Transport in 1987. The original terms of the contract required seven spray-equipped DC-3s to be kept on standby although this was later revised down to two. Nevertheless, this contract required a significant expansion of the fleet. The first call-out for Air Atlantique was the Piper Alpha disaster on 6 July 1988.
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Between then and the late 1990s, it expanded its operations to create pilot training facilities, aircraft engineering shops, survey and aerial reconnaissance work and other aviation-related activities. In 1987 it formed Atlantic Flight Training with the acquisition of two Cessna 310 aircraft and the later addition of seven Cessna 152 aircraft for flight training.
The Atlantic Reconnaissance subsidiary was formed in 1988 to look after the pollution control work alongside other airborne remote sensing, survey, and patrol contracts. In 1994 it was awarded a contract with US-based Marine Oil Spill Response Corporation to operate a Shorts 360 aircraft in a surveillance role. The company was subject to a management buyout in 2007 and moved to a new East Midlands Airport base as RVL Aviation in 2010.
In 1989, the group acquired some of the assets of the bankrupt Malta International Aviation Company (MIACO). The purchase included the CAA-approved engine overhaul capability which was relocated to Coventry and renamed CFS Aeroproducts. The purchase gave Air Atlantique access to a catalogue of spare parts and servicing equipment for DC-3s as well as Pratt & Whitney R-1830 and R-2800 engines CFS was spun off as an independent company in 2007.
Other subsidiaries included Atlantic Aeroengineering which provided maintenance and special mission modification services to the group from the Coventry base. A short lived Irish operation, Aer Atlantic, offered ad-hoc cargo and passenger services using the Shorts 360 aircraft which had returned from operations with Atlantic Reconnaissance in the USA.
Scheduled passenger services between Southampton and the Channel Islands began in 1988 using a leased Hawker Siddeley HS 748 aircraft. Flights operated five times a day with fares of £29 each way; although initially the service was not a success, incurring losses of £750,000 in the first year of operation in the face of stiff competition. The HS 748 was returned to the lessor in March 1989 and the Southampton route dropped. From 1990, scheduled services were operated under the brand Air Corbiere. A Fairchild Metro III was purchased in 1992 to operate alongside the Cessna 406s. The Metro was the only example of the type on the UK aircraft register. Scheduled services, which ended in 1994, included daily flights linking Coventry-Gloucester, Jersey/Guernsey to Rennes, and Liverpool to the Channel Islands.
In 1991, on account of two pollution control DC-3s being based at Inverness Airport, the group founded Air Alba as a flight training school based at the airport. It was renamed Highland Airways in February 1997. The airline expanded into freight and passenger operations as well as contract work for the oil industry and the Scottish Fisheries Protection Agency. Highland Airways was subject to a management buyout in 2007.
In late 1993, the group was restructured with the passenger operations of Air Atlantique/Air Corbiere combined under the name Atlantic Airways. The cargo operations of Atlantic Air Transport became Atlantic Cargo. However all Dakota operations, including pleasure flights and pollution control work, continued to use the Air Atlantique name.
The group purchased a 150-year lease of Coventry Airport from the local authority in June 1998. It was later sold to the TUI group in 2007 as Atlantique began to divest its assets.
The group was restructured again in 1998 with all passenger and cargo operations reorganised into a new unit called Atlantic Airlines. A new livery was introduced featuring a dark black fuselage with green stripes. As with the previous rebranding, all non-airline operations including DC-3 work retained the Air Atlantique name.
In August 2002, the group created the Atlantic Express brand to cater for executive passenger and ad-hoc freight charter work. Operations began with the group's Metro III and Cessna 406 aircraft along with a leased Embraer 120 Brasilia. Operations expanded with the introduction of ATR 42 and ATR 72 aircraft between 2003 and 2005. From May 2006 to January 2007, Atlantic Express operated a scheduled route between Jersey and Stansted.
The main trading activities of Atlantic Airlines were subject to a management buy-out in July 2004 which saw all Lockheed L-188 Electra cargo operations transfer to an independent company, Atlantic Airlines.
Following the divestment of most subsidiaries, Air Atlantique later operated a number of historic aircraft as the Classic Air Force. Pleasure flights of the DC-3 on the Atlantique air operator's certificate ceased in the summer of 2008 owing to new safety regulations which required extensive modification of the airframes which proved uneconomical.
From Wikipedia’s article on Air Atlantique, shared under CC BY-SA 4.0.4
