The story
Founded by Stacey Bendet in 2002.1
alice + olivia is partially owned by University of Pennsylvania alumna Stacey Bendet. Bendet and her founding partner, Rebecca Matchett (later co-founder of Rebecca & Drew Manufacturing), showed their first designs to a crowd of fashion-industry insiders and celebrities in 2002 at the Russian Tea Room, a "just pants" collection introducing the label's signature low-rise, slim-fitting pants in bright colors and funky patterns. Stacey and her founding partner's desire to make "a trouser sexy" or "the focus of an outfit" led them to launch a 20-item collection at the Russian Tea Room in 2002. alice + olivia pants gained immediate popularity due in part to their mindful design. The pants are all cut slim at the hip to create the illusion of elongated legs and a lean silhouette. The brand has since grown to a full lifestyle brand collection including ready-to-wear, gowns, shoes, tech accessories and handbags. In Spring 2017, alice + olivia introduced their first line of eyewear. The line was created in collaboration with eponym, a New York eyewear company.
From Wikipedia’s article on Alice + Olivia, shared under CC BY-SA 4.0.5