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Private company

All American Direct

Television service provider based in Indianapolis, Indiana

All American Direct was an American brand-name consumer-electronics retailer and a distant-network satellite television service provider based in Indianapolis, Indiana. Prior to 2014, the company had an agreement with satellite TV company DISH Network to market and sell DISH Network products, as well as to provide DISH Network customers in remote locations with access to broadcast network programming from distant markets. Notably, All American Direct was not a DISH Network subsidiary.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

  • HeadquartersIndianapolis1

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All American Direct was an American brand-name consumer-electronics retailer and a distant-network satellite television service provider based in Indianapolis, Indiana. Prior to 2014, the company had an agreement with satellite TV company DISH Network to market and sell DISH Network products, as well as to provide DISH Network customers in remote locations with access to broadcast network programming from distant markets.2

The story

All American Direct was founded in 1983 as nationwide C-Band satellite service provider and retailer National Programming Service, LLC. According to a company Web site, NPS continues to provide C-Band products and services and claims to be the largest C-Band programming provider in the U.S.

NPS first began offering C-Band programming in 1987 and first switched from selling large 7–12 foot-diameter C-Band dish antennae to providing small-dish services and equipment as DISH Network affiliate All American Dish in 2003. In 2006, All American Dish launched AllAmericanDirect.com, which "offer[s] a wide variety of consumer electronic products, such as High Definition televisions, Sirius Satellite Radio, Verizon Wireless, High-Speed Internet, and other related products."

From Wikipedia’s article on All American Direct, shared under CC BY-SA 4.0.3

Sources

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