The story
Founded by Association of National Advertisers in 1914.1
At the turn of the 20th century, the Association of National Advertisers (ANA) observed a market need for verifiable, authenticated circulation figures from print publishers. As a result, in 1914, advertisers, ad agencies and publishers in the U.S. and Canada united to form the first Audit Bureau of Circulations to bring trust and accountability to the print media market.
On November 15, 2012, ABC in North America rebranded its organization as the Alliance for Audited Media to reflect a broader new media environment as well as a simpler and less confusing name.
In 2022, the organization started participating in trust.txt by the group JournalList to help identify publishers who are more trustworthy based on their associations and memberships.
In March 2023, the Alliance for Audited Media and BPA Worldwide completed a merger to become the largest not-for-profit media auditing organization.
From Wikipedia’s article on Alliance for Audited Media, shared under CC BY-SA 4.0.4