The story
Allmyapps developed an application manager for Ubuntu before entering Microsoft's IDEEs program and receiving 1 million euro from Elaia Partners in 2010. The company launched the first Windows application store as a beta version at LeWeb in December 2010, for which it won the Startup Pitch competition. In December 2011, Allmyapps announced that they had 2.5 million registered users. On October 21, 2014, Allmyapps was bought by ironSource.
From Wikipedia’s article on Allmyapps, shared under CC BY-SA 4.0.4