The story
The airline was established in 2005 by former Aeroméxico COO Guillermo Heredia and received its air operator's certificate in September of the same year.
On June 12, 2006, ALMA launched operations with its first flight from Guadalajara to Puebla. It had already signed lease agreements with GE Commercial Aviation Services (GECAS) for further Bombardier CRJ-200 aircraft.
ALMA was awarded its (IATA Operational Safety Audit) security and safety certification on March 2, 2007.
ALMA successfully combined air travel with bus services in what it called a Multimodal service. This service was offered on the following routes:
For any passenger flying to La Paz and travelling on to San José del Cabo or Cabo San Lucas
For any passenger flying to Tijuana and travelling on to Ensenada or Mexicali
For any passenger flying to Puebla with a final short trip to its center (4 Poniente) and vice versa. In this last case, there was no extra charge.
By the end of 2007, ALMA had grown its fleet to 18 aircraft and had announced plans to expand to 30 aircraft within the coming year, including two new CRJ900 aircraft on order directly from Bombardier. ALMA was then considered one of the fastest growing regional airlines in Mexico. This turned out to be the high point in the airline's history. Within months ALMA was feeling the effects of soaring fuel prices and increased competition. In early 2008 the company indefinitely deferred further aircraft deliveries and then cut capacity. By the end of the summer the fleet had dropped to just 12 aircraft.
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On November 7, 2008, ALMA announced on its website that it was ceasing all operations, effective immediately, citing the global economic crisis, the increase in fuel prices and the devaluation of the Mexican peso. The airline had not made any backup plans for its booked passengers. As a result, all such customers had effectively lost their money unless they were willing to make a claim to PROFECO, which stated that any such claim could literally take years to resolve. Aeroméxico offered to reprotect passengers, but it charged 999 pesos per segment subject to G class availability.
From Wikipedia’s article on ALMA de México, shared under CC BY-SA 4.0.4