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Private company

Alticor

Logo: https://wearemiller.com/home/alticor-logo-and-wordmark-1024x921/, Non-free logo, via Wikipedia3

American holding company for multi-level marketing business

Alticor is a privately owned American corporation run by the DeVos and Van Andel families. It was established in 1999 to serve as the parent company for a handful of business ventures, most notably the multi-level marketing company Amway and Amway Global, and a manufacturing and distribution company, Access Business Group. In 2006, Alticor purchased cosmetics maker Gurwitch Products from Neiman Marcus Group Inc. and operated it as a wholly owned subsidiary until Gurwitch was acquired by Shiseido in 2016.2 It was founded by Richard DeVos and Jay Van Andel.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1999Founded1
  • Industryholding company1
  • HeadquartersAda Township1
  • Websitewww.alticor.com
  • Legal formprivately held company1

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Ada Michigan Amway HQ DSCN9720
Photo: Larry Pieniazek, Lar (commons) or User:Lar (primary), CC BY 2.5, via Wikimedia Commons4

Alticor is a privately owned American corporation run by the DeVos and Van Andel families. It was established in 1999 to serve as the parent company for a handful of business ventures, most notably the multi-level marketing company Amway and Amway Global, and a manufacturing and distribution company, Access Business Group.2

Corporate structure

Alticor sits at the top of its group. 3 entities, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Alticor Ada Township
    • Amway Subsidiary · Ada, Michigan, United States
    • Amway Global Subsidiary · Ada Township

Built from subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

The story

Founded by Jay Van Andel and Richard DeVos in 1999.1

Leadership

Who has led Alticor, and when. Pick a name to see everywhere that person has worked.

Subsidiaries and ownership

Owners

Subsidiaries

From Wikidata.1

Timeline

  1. 1999Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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