Private company

AMAG

Logo: brand logo, all rights reserved, CC BY 3.0, via Wikimedia Commons3

Swiss car retail company

AMAG Group AG is a Swiss corporate group primarily active in the automotive trade. Since September 2019, the administration of the entire AMAG group has been based in Cham in the canton of Zug, after relocating from Utoquai 49 in Zurich, where the group had been based since its foundation. The group employs around 7500 people and generated revenue of CHF 5.0 billion in 2025.2 It is part of Careal Holding.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1945Founded1
  • HeadquartersZurich1
  • Websitewww.amag.ch
  • Legal formAktiengesellschaft1
Amag Cham
Photo: Adrian Michael, CC BY 3.0, via Wikimedia Commons4

AMAG Group AG is a Swiss corporate group primarily active in the automotive trade. Since September 2019, the administration of the entire AMAG group has been based in Cham in the canton of Zug, after relocating from Utoquai 49 in Zurich, where the group had been based since its foundation. The group employs around 7500 people and generated revenue of CHF 5.0 billion in 2025. The group is owned by the private holding company BigPoint Holding AG, in turn owned by Martin Haefner.2

Corporate structure

AMAG is part of a group headed by Careal Holding. 2 entities, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.

Built from subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

Products and brands

  • car

Listed on Wikidata.1

Subsidiaries and ownership

Parent company

From Wikidata.1

Timeline

  1. 1945Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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