The story
The recipe was created in 1894 by Pasquale Vena, a pastry chef who blended more than 30 herbs. The secret recipe has been passed from generation to generation in the Vena family. In 1900, Amaro Lucano gained fame throughout the Kingdom of Italy when the Vena family became the official supplier to the House of Savoy, whose coat of arms appears on the label.
After a period of recession during World War II, in 1950 the workshop became an industrial enterprise under the management of Vena's sons, Leonardo and Giuseppe. Subsequently, in 1965, a new factory was opened in the frazione (hamlet) of Pisticci Scalo.
In the 1970s, the Vena family also began producing other alcohol-based drinks under the "Lucano" brand name, including sambuca, limoncello and coffee varieties, as well as liqueur-filled chocolates.
From Wikipedia’s article on Amaro Lucano, shared under CC BY-SA 4.0.3