American Pop Corn Company

The American Pop Corn Company was founded by Cloid H. Smith, who began experimenting with popcorn production after becoming dissatisfied with the prices at which popcorn from his farm was being sold. He started the business in the basement of his home in Schaller, Iowa, with the assistance of his son, Howard.

In its first year, the company sold over 75,000 pounds of popcorn. To meet growing demand, Smith built a storage crib in 1914 and a shelling and cleaning facility in 1915.

In 1924, the company transitioned from cardboard to using metal cans for packaging, which helped preserve the freshness of the popcorn. This innovation led to the company's adoption of the slogan "Guaranteed to Pop."

The economic growth of the American Pop Corn Company was further supported by the rise in popularity of radio, movie theaters, and television in the 1930s and 1940s. Popcorn became a popular snack for people gathered around these entertainment mediums. Additionally, popcorn was an affordable food during the Great Depression, and its popularity continued to grow during the economic boom following World War II.

In 1953, the Floyd River flooded, affecting much of Sioux City. Cloid's grandson, Wrede Smith, led a project in collaboration with the Sioux City Chamber of Commerce to rechannel the river. The project took three years to complete and cost $19.6 million.

To strengthen the Jolly Time brand in the face of increased competition, the company began using celebrity endorsements, including figures like Danny Kaye, Bob Hope, and Ozzie and Harriet Nelson, and advertised on popular game shows such as Let's Make a Deal. In keeping with industry trends, the company switched to plastic packaging for its popcorn.

The introduction of the microwave oven in the 1970s revolutionized the popcorn industry. Jolly Time capitalized on this by introducing microwave popcorn, which led to increased sales and the construction of a new plant. The company also expanded its reach to Europe during this time. In 2003, the company sold its one-billionth bag of microwave popcorn.

As of 2024, the American Pop Corn Company remained family-operated, with the fourth generation of the Smith family at the helm and the fifth generation also employed in the business. According to the company, their product and work culture are reflected in their company address — One Fun Place, Sioux City, Iowa. In 2024, for the first time in its history, a non-family member was chosen for the role of president, while still having Smith family members on the board of directors.