The story
Prechter, a West German immigrant, founded the American Sunroof Company in Los Angeles in 1965, installing sliding sunroofs at a time when they were almost unknown on American cars. Work for Ford brought the company to the Detroit area in 1967. Ford had ASC add sunroofs to some 1968 Mercury Cougar XR-7s, making the Cougar the first American car offered with a sunroof as a factory option. The company was later headquartered in Southgate, Michigan.
ASC expanded into convertible conversions, beginning with the 1982 Buick Riviera convertible. It also bought McLaren Engines, the Michigan-based racing engine business founded by Bruce McLaren, and used the McLaren name on a series of performance models. By 1992 the company had nearly 3,000 employees and about $400 million in annual sales.
Prechter died in 2001. In 2002 ASC was sold to the private equity firm Questor Management, and former DaimlerChrysler executive Paul Wilbur became chief executive. In 2003 the company sold its aftermarket sunroof business to Inalfa, and in January 2004 it changed its name to American Specialty Cars, with a "new emphasis on handling design, engineering and manufacturing of low-volume niche vehicles". ASC built its one-millionth convertible in 2005.
In early 2007 ASC sold off equipment from its specialty-car business, and later that year it filed for Chapter 11 bankruptcy. Los Angeles private equity firm Hancock Park Associates agreed to buy its convertible roof systems and design services units, and formed Specialty Vehicle Acquisition Corp., which continued doing business as ASC from Warren, Michigan, with pickup truck tonneau covers becoming its main product. The company's remaining assets were sold to Roush Industries, and ASC dissolved in 2017.
From Wikipedia’s article on American Specialty Cars, shared under CC BY-SA 4.0.3