Private company
Ameritest
Advertising company
Ameritest is an international advertising research firm, headquartered in Albuquerque, New Mexico, which provides its clients with worldwide market research on their advertising concepts, and executions. The company was founded in 1990 in Chicago, Illinois by Charles E. Young. Ameritest, d.b.a.2 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
Overview
- HeadquartersUnited States1
- Websitewww.ameritest.net
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Ameritest is an international advertising research firm, headquartered in Albuquerque, New Mexico, which provides its clients with worldwide market research on their advertising concepts, and executions.2
Products and brands
The primary tools used by the company to illustrate how advertising works are heuristic models created by Young. The purpose of these models is to focus on learning how and why an ad is, or is not, working to improve or optimize work performance. The models are organized into a hierarchy that attempts to bridge the divide between report card systems and diagnostic systems.
As a pre-testing, or copy testing system, Ameritest’s television model is intended to explain how the audience perceives motion media including television, online, film, and other forms of branded entertainment. The print model addresses print media including newspaper, magazines, Direct Response, catalog, and outdoor advertising.
From Wikipedia’s article on Ameritest, shared under CC BY-SA 4.0.3
Timeline
- 1990Founded Founded1
Links
- Websitewww.ameritest.net1
- WikipediaAmeritest
- WikidataQ4745809
Sources
The numbers on this page point here. Each one links to the record it came from.
- 1WikidataAmeritest on Wikidata
- 2WikipediaAmeritest on Wikipedia
- 3