Amritt

Amritt was founded in 2003 as an advisory service to facilitate trade between the United States and India. It provides its clients with training workshops on topics like human resources issues in India, the financial and legal environment, and Indian culture.

Amritt is located in Hermosa Beach, California. Amritt was founded by Gunjan Bagla, an Indian-American author, businessman, and public speaker. He began his career working for Larsen & Toubro in Mumbai and later worked in the United States as a director of program management for Tandon in California. Both he and employees have travelled extensively to advise companies on US-India-Asia business relations, and Bagla has taught business seminars for industry executives at the California Institute of Technology and UCLA Extension.

In September 2010, Amritt's managing director was invited to speak at the CK Prahalad Memorial India Business Conference at the University of Michigan's Ross School of Business.

In March 2011, executives from Amritt were invited as guest speakers by the USC Marshall School of Business along with several US officials (including U.S. Secretary of Commerce, Gary Locke) and international representatives (including the Indonesian Ambassador, Dino Djalal) and the vice president of Boeing International, Dinesh Keskar. In April 2011, Amritt representatives attended the South Asian Studies Association's convention in honor of Ron Somers, President of the U.S. India Business Council, for his works in US-India relations. Bagla and Somers were reported to have had discussion on current US-India relations.

In 2023, 2024, and 2025, Amritt's CEO spoke about the India Natural Product Market at the Global Export Seminar Series at Natural products Expo West in Anaheim, California.

Amritt has become well known for its industry surveys and reports on global developers and companies. Amritt is a professional advisory service that helps Western companies leverage global resources and global markets.

The Amritt 2008 R&D Globalization Study is based on responses from 204 online respondents from the U.S. and was conducted in April and May 2008. In this survey on R&D globalization, Amritt found that 33% of American companies plan to deploy only 11 to 100 R&D personnel in emerging economies, such as the BRIC countries. Also, a significant number, 16%, said that they may have over 1,000 people working in R&D in emerging economies. Half of the companies performing R&D in emerging economies do so to serve those local markets, while 42% said that financial pressures played a part. About a quarter of the respondents, 26%, had trouble finding enough talent in their home regions and 17% sought to accelerate time to market by using additional resources in emerging countries. Anecdotal evidence from the survey suggests that time-to-market is likely to become a more significant driver of R&D globalization in the near future.

Asked about their main worries as they globalize the R&D function, more than 50% of the companies cited the quality of work from emerging economies. About 24% referred to cross-cultural communications as their main worry.