The story
Hollandia was based in the city of Haarlem and was the only Dutch producer of significant scale during the era. It had operated since 1912 but following the First World War it felt constrained by the limits of the relatively small Dutch market and saw the move as a means to break into the much larger British market. The scheme was driven by the company's managing director Maurits Binger.
From Wikipedia’s article on Anglo-Hollandia, shared under CC BY-SA 4.0.3