Private company
Logo: APF Electronics, Public domain, via Wikimedia Commons3
American video game developer and video game console manufacturer
APF Electronics Inc. was a publicly traded company in the United States dedicated to consumer electronics. The company's name comes from the initials of the two brothers who founded the company, Al & Phil Friedman.2 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
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APF Electronics Inc. was a publicly traded company in the United States dedicated to consumer electronics. The company's name comes from the initials of the two brothers who founded the company, Al & Phil Friedman.2
The company was founded to import stereos from Japan to the U.S., specifically quadraphonic sets and 8-track player. They moved into calculators.
APF had locations in Queens, NY where they were headquartered, and in Hong Kong, where they owned a factory. In all, APF employed 300 people.
From Wikipedia’s article on APF Electronics, shared under CC BY-SA 4.0.4
APF marketed calculators in the early 1970s. Models such as the Mark III and Mark V had LED displays and used C batteries.
APF TV Fun was a series of classic first generation video game consoles. It is one of the first system based on the common AY-3-8500 chipset from General Instrument. There are TV Fun Model 401A and TV Fun Sportsarama. The series was first available in 1976.
APF-MP1000, also called M-1000, was a second generation video game console released in 1978 at a price of $130 (~$642.00 in 2025). Twelve cartridges were released in addition to the built-in game Rocket Patrol.
APF PeCos One was a computer system released in 1978. The name stood for "Personal Computing System." It came equipped with two built-in tape drives and a monitor. Instead of using BASIC it used a proprietary language called PeCos 1, which was a version of JOSS.
APF Imagination Machine was a computer module released in 1979 for $599 (~$2,657 in 2025). When combined with the M-1000 console it became a computer. The module added RAM, BASIC, a 53-key typewriter keyboard, and a dual-track cassette tape deck with 1500 baud rate for digitally recorded tape programs. The specifications were the result of reverse engineering several popular computers at the time.
APF Mathemagician is a tabletop handheld calculator game released in 1980. By itself, it's a math learning tool and standard calculator, but it has 6 different overlays that convert it into one of several games.
APF Imagination Machine II was a computer-video game console hybrid that was in the final development stages around 1983. It was more powerful and was an all-in-one unit. The project was cancelled. It is unknown if any prototypes exist.
From Wikipedia’s article on APF Electronics, shared under CC BY-SA 4.0.4
The numbers on this page point here. Each one links to the record it came from.
