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Private company

Applied Art Forms

Fashion label

Applied Art Forms is a fashion brand based in Amsterdam, Netherlands. It was founded by Scottish musician Guy Berryman in October 2020, following three years of development.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

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Applied Art Forms (stylised in all caps and abbreviated as A/A/F) is a fashion brand based in Amsterdam, Netherlands. It was founded by Scottish musician Guy Berryman in October 2020, following three years of development.2

Sources

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