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Private company

AppSumo

Logo: appsumo.com3

Ecommerce website

AppSumo is a daily deals website for digitally distributed goods and online services. AppSumo was founded in March 2010 by serial online entrepreneur Noah Kagan.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2010Founded1

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AppSumo is a daily deals website for digitally distributed goods and online services. AppSumo was founded in March 2010 by serial online entrepreneur Noah Kagan.2

The story

Founded by Noah Kagan in 2010.1

Leadership

Who has led AppSumo, and when. Pick a name to see everywhere that person has worked.

Chief executive

  1. Noah Kagan2010–now
201520202025

Products and brands

Initially, AppSumo focused only on digital tools, such as SaaS apps that offered lifetime deals. Today, the majority of deals offered are learning based products attempting to teach customers skills such as programming languages, project management, and hiring practices.

AppSumo deals exclusively with digitally distributed goods. The deals include application software (apps), ebooks, learning courses, and other packages. Many of the site's deals are aimed towards productivity products and website tools, such as copywriting courses, email marketing, or project management apps. In 2015, AppSumo started a sister company called Sumo that sells marketing tools to help online businesses grow. AppSumo takes a percentage of sales from every deal, typically 50%.

From Wikipedia’s article on AppSumo, shared under CC BY-SA 4.0.4

Subsidiaries and ownership

Owners

From Wikidata.1

Timeline

  1. 2010New chief executive Noah Kagan becomes CEO1
  2. 2010Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
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    Company websiteAppSumo logo
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