Private company

Appy Entertainment

Logo: https://web.archive.org/web/20110903153322/http://www.appyentertainment.com/home.html, Non-free logo, via Wikipedia3

American video game developer

Appy Entertainment, Inc., was an American video-game developer focusing primarily on mobile and tablet devices. Their most popular app was FaceFighter. The company seems to have since shutdown around 2014.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

Oct 31, 2008Founded1

Appy Entertainment, Inc., was an American video-game developer focusing primarily on mobile and tablet devices. Their most popular app was FaceFighter. The company seems to have since shutdown around 2014.2

The story

Appy Entertainment was founded on October 31, 2008, by Chris Ulm, Farzad Varahramyan, Paul O'Connor, Rick Olafsson, and Emmanuel Valdez - all former executives of High Moon Studios.

Appy was located at their "Secret Worldwide Headquarters", a loft-style office above an Irish Pub in Carlsbad, California.

Appy released a number of apps with over 20 million downloads.

In September 2011, they reached a milestone of 10 million iOS downloaded on the FaceFighter app.

From Wikipedia’s article on Appy Entertainment, shared under CC BY-SA 4.0.4

Products and brands

While Appy began with a traditional premium pricing approach for their games, at some point switched to a free-to-play model. They also changed the pricing model of existing games like Trucks & Skulls from premium to free-to-play monetization.

From Wikipedia’s article on Appy Entertainment, shared under CC BY-SA 4.0.4

Timeline

  1. 2014Dissolved Dissolved1
  2. Oct 31, 2008Founded Founded1