The story
Arsen was founded by Arsen Gasparian, who was once the press secretary for the Armenian Ministry of Foreign affairs and later the founder and publisher of the Russian magazine Hecho A Mano, began manufacturing cigars in 2010. Gasparyan is the CEO of Florida based Vitolier Company and also runs De Los Reyes Cigars, Inc. in Miami, Florida together with Carlos da Cruz, the son-in-law of race car driver Emerson Fittipaldi.
From Wikipedia’s article on Arsen (company), shared under CC BY-SA 4.0.3