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As seen on TV

Logo: Radiant chains , based on public domain GIF by LittleRoughRhinestone, Public domain, via Wikimedia Commons3

Product seal

"As seen on TV" is a generic phrase for products advertised on television in the United States for direct‑response mail-order through a toll-free telephone number. As Seen on TV advertisements, known as infomercials, are usually 30-minute shows or two-minute spots during commercial breaks. These products can range from kitchen, household, automotive, cleaning, health, beauty, and pet care products, to exercise and fitness products, books, or to toys and games for children.2 It was founded by Kevin Harrington.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

Jan 1, 2009Founded1

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"As seen on TV" is a generic phrase for products advertised on television in the United States for direct‑response mail-order through a toll-free telephone number. As Seen on TV advertisements, known as infomercials, are usually 30-minute shows or two-minute spots during commercial breaks. These products can range from kitchen, household, automotive, cleaning, health, beauty, and pet care products, to exercise and fitness products, books, or to toys and games for children. Typically, the packaging for these items includes a red seal in the shape of a CRT television screen with the words "AS SEEN ON TV" in white.2

The story

Founded by Kevin Harrington on Jan 1, 2009.1

Leadership

Who has led As seen on TV, and when. Pick a name to see everywhere that person has worked.

Timeline

  1. Jan 1, 2009Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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