Private company

Ascend Collection

Upscale hotel soft brand owned by Choice Hotels

The Ascend Collection is a brand launched by Choice Hotels International in 2008 for higher-priced historic and boutique hotels. Competing brands include Best Western’s Signature and Premier Collections, Wyndham’s Trademark Collection, and IHG’s Voco Collection.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

The Ascend Collection is a brand launched by Choice Hotels International in 2008 for higher-priced historic and boutique hotels. Competing brands include Best Western’s Signature and Premier Collections, Wyndham’s Trademark Collection, and IHG’s Voco Collection.2

Sources

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