Private company
Logo: Prokoudine, Public domain, via Wikimedia Commons3
Russian software company
Ashmanov & Partners («АиП», A&P) is a Russian privately held company specializing in Information technologies, online marketing, software development (i.e., search engines), and AI-powered software. Founded in 2001 by Igor Ashmanov and ex-Rambler managers, it has multiple subsidiaries in the same industry.2 It employed 300 people.1 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
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Ashmanov & Partners («АиП», A&P) is a Russian privately held company specializing in Information technologies, online marketing, software development (i.e., search engines), and AI-powered software. Founded in 2001 by Igor Ashmanov and ex-Rambler managers, it has multiple subsidiaries in the same industry.2
Ashmanov & Partners sits at the top of its group. 2 entities, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.
Built from subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.
Ashmanov & Partners was founded in 2001 by Igor Ashmanov who, a month prior to that, left the position of chief executive officer at Rambler, a web portals in Runet at the time.
Having little-to-no start-up capital, Ashmanov launched his own company and was joined by former colleagues from Rambler who later became business partners.
From Wikipedia’s article on Ashmanov & Partners, shared under CC BY-SA 4.0.4
In 2001, Ashmanov & Partners developed antispam technologies and got a contract from Kaspersky Lab. The first version of Spamtest for FreeBSD and Linux, as well as public Spamtest.ru service were released in 2002. A year later it was integrated into Mail.ru, and the up-to-date version of the product is currently used by large companies such as Beeline, MTS, Moscow Interbank Currency Exchange, Masterhost, Peterlink etc.
In 2005, the project was acquired by Kaspersky Lab for estimated US$3 million. Later, Spamtest became part of Kaspersky Linux Mail Server Security.
Ashmanov & Partners was among the first Russian companies to provide search engine optimization services commercially.
Since 2002, Ashmanov & Partners have been developing various technologies assisting in placing advertisement.
Since 2002, the company organizes annual conferences on search engine optimization and online marketing with mostly case studies and workshops by industry's leading experts:
eTarget. Technologies for on-line audience management, co-organized with Price.ru and Rambler)
Optimization. Search engine optimization and online marketing, co-organized with Russian Association for Electronic Communications)
The company also organizes its sections at Russian Internet Forum and Russian Internet Week (RIW).
In 2006, Igor Ashmanov and Andrey Ivanov had their "Search engine optimization of website" book published by the Piter publishing house.
In 2010, Ashmanov & Partners and InfoWatch co-founded Kribrum (Latin: решето), a social media monitoring service for brand management, data leaks prevention and information security.
Company's clients are large Russian and international companies with multiple brands who get from hundreds to tens of thousands mentions online daily, which makes it impractical to track them manually. Kribrum is capable of automatically analyzing text in English, Russian, and Arabic, and can be configured for particular industry's specifics. As reported by Vedomosti in 2013, monitoring a brand on social media with Kribrum costs between 50K and 200K rubles monthly.
Kribrum's own subsidiaries are Diktum (founded in 2011, technologies for analyzing texts in natural language) and Informatiс (acquired in 2010, releases ORFO spell checker used in e.g. Russian version of Microsoft Office. Development of ORFo was managed by Igor Ashmanov in 1991—1995.
In March 2016, it was announced that a new federal-level social media monitoring and information attacks prevention system would be developed by Ashmanov & Partners and InfoWatch in Innopolis, Tatarstan. Later same year, Kribrum received a large investment from InfoWatch and the Foundation of The Ministry for Communications and the Media.
Since 2001, one of the main development direction in Ashmanov & Partners is artificial intelligence — creating a man-machine natural language interaction system.
Ashmanov & Partners has a number of subsidiaries, both acquired and started by the company. The subsidiaries are not part of any formal corporate group, but they use resources by both Ashmanov & Partners and sibling companies. Some of these companies are:
Nanosemantics (since 2005) — development of chat bots for websites, phones, and consumer electronics;
Wicron (since 2012) — development of remote presence robots;
Lexy (since 2014) — development of a virtual voice assistant in a smart speaker form factor;
Kribrum (since 2010) — social media monitoring system for online reputation management.;
Informatic (since 2010) — development of ORFO spell checker and stylistics assistant;
Osmino (since 2012) — development of mobile search apps;
Metahouse (с 2010 года) — extraction and monitoring of structured data from websites (prices, schedules etc.) for e-commerce projects;
Roem.ru (since 2007) — on-line magazine about Russian online business;
Firrma.ru (since 2012) — on-line magazine specializing on startups and venture investment.
From Wikipedia’s article on Ashmanov & Partners, shared under CC BY-SA 4.0.4
From Wikidata.1
In August 2010, Ashmanov & Partners and a Ukrainian investment group, Internet Invest, founded a joint company in Kyiv. The new company was called «Ashmanov and Partners Ukraine» and provided services in search engine optimization, advertising management and branding.
In March 2014, after the outburst of the Russo-Ukrainian War, the company changed its name to «Olshansky and Partners» (Alexander Olshansky was Internet Invest's CEO at the time). It was reported that the company did it to avoid a direct association with Igor Ashmanov, who actively supported Russia's interests in Eastern Ukraine and was known as a co-founder of the Russian nationalist Great Fatherland Party.
From Wikipedia’s article on Ashmanov & Partners, shared under CC BY-SA 4.0.4
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