The story
Founded by Lucio Tan in 1982.1
Asia Brewery, Inc. was established by Lucio Tan on January 27, 1982, with the inauguration of its brewery in Cabuyao, Laguna and the launch of its first brand, Beer Hausen Pale Pilsen. This was followed by Max Premium beer in 1983, Manila Beer in 1985, and Beer Pale Pilsen in 1988. Beer Pale Pilsen (now, Beer Na Beer) was launched with much controversy.
By 1992, the company inaugurated its second brewery at El Salvador, Misamis Oriental with a capacity of 2 million hectoliters of beer per annum. It also began diversifying its product line with the introduction of bottled water (Summit and Absolute), iced tea drinks (Pacific Sun), sport drinks (100Plus Isotonic Drink and Cobra Energy Drink) and alcoholic mixes (Tanduay Ice and Tanduay Black “alcomixes”). The company is also looking into expanding into the international market.
From Wikipedia’s article on Asia Brewery, shared under CC BY-SA 4.0.4