Atla

The Atla was a project of Jacques Durand, who served as chief designer and assistant engineer. Prior to starting work on the Atla Durand made small-displacement engines for motorized toys and later began using the engines in his own line of scale-models of sports cars like the Jaguar D-Type and the Mercedes-Benz 300SL. In 1957 he visited the workshops of Chappe et Gessalin to see what was involved in producing automobile bodywork in fibreglass and soon progressed to making a body for a full-sized car of his own design. It was Durand who named the car the `Atla' ("A.T.L.A." in some references).

Development of the prototype took place in Durand's workshop in the cellar of his family's home in Antony. This was where the molds that would be used for laying up the fibreglass body were made and the first chassis was fabricated. It is said that Durand had to demolish the staircase going to the basement of the house to get the first car out of the workshop.

Durand designed a small berlinette whose shape drew on cars that he had already produced as scale-models. The Atla's nose was reminiscent of the D-type and it had "portes papillon", or gull-wing doors like those on the 300SL.

The car rode on a custom chassis that was designed for it by an acquaintance of Durand's named Charles Cusson. Cusson engineered a tubular steel space-frame that was very rigid and weighed approximately 40 kg (88.2 lb).

Jean Schwab, who had a Renault dealership in Garches, not only handled sales of the car but also provided the financial support needed to put the car into full production and even supplied some of the necessary Renault parts used in building the car. Robert Jonet, who worked for Schwab, was transferred to the Atla shop full-time to assist in painting and trimming the cars. Schwab, who was a part-time racing driver, used his contacts to have the prototype Atla tested by the French automotive press. The magazine "l'Automobile" featured the car in an in-depth article and on its cover in its Issue 147 of July 1958. Feedback from these evaluations was used by the Atla team to make changes to the car before it went into production.

Production of the car was moved from Durand's workshop in Antony to Garches.

The prototype was complete by 1957 and the car went into production the next year. The Type 750 was priced at 860,000 Francs and the Type 850 cost 950,000 Francs. At a time when a Renault 4CV cost 419,000 Francs, a Dauphine 574,000 Francs and the larger Frégate 929,000 Francs the Atla was competitively positioned in the market.

After sales of about 20 cars the factory reviewed their production costs and increased the price of the car significantly, to 1,000,000 Francs. This major price increase caused orders to essentially stop, crippling the finances of the company. Production of the Atla ended shortly after, having only been built for little over one year. The total number of Atlas built is estimated to have been fewer than thirty cars.

After the Atla project ended Durand went on to design several other cars, the first of which was the Sera. He and Cusson also partnered on another short-lived car project called the ALPA years later.