The story
Founding and 1980s growth
Atmel Corporation was founded in 1984, by George Perlegos. Atmel was an acronym for "advanced technology for memory and logic". Perlegos had worked in the memory group of Intel in the 1970s and had co-founded Seeq Technology to manufacture EPROM memory. Using only US$30,000 in capital, Atmel was initially operated as a fabless company, using Sanyo and General Instrument to make the chip wafers.
The first Atmel memory products used less power than competitors. Customers included Motorola, Nokia, and Ericsson. In 1987, Intel sued Atmel for patent infringement. Rather than fight the patent claim, Atmel redesigned its products to use different intellectual property. These had better performance and even lower power consumption. In addition, Atmel then entered the flash memory business that Intel had focused on. Atmel used US$60 million in venture capital for the 1989 purchase of a fabrication facility from Honeywell in Colorado Springs. Atmel then invested another US$30 million in manufacturing technology.
1990s expansion
In 1991, Atmel expanded the Colorado facility after acquiring Concurrent Logic, a field-programmable gate array (FPGA) manufacturer. The company made its initial public offering (IPO) in 1991 which yielded more than US$65 million. 1994 saw Atmel enter the microprocessor market. The first Atmel flash memory microcontroller was based on the Intel 8051.
The controller executed an instruction for every clock cycle, as opposed to the 12 cycles that legacy 8051 parts required.
In 1994, Atmel purchased the EEPROM assets of Seeq Technology (LSI Corporation acquired the rest of Seeq in 1999). In 1995, Atmel was among the first companies to license the ARM architecture, creating its AT91 family of devices, followed by the SAM family, and more recently a full selection of Cortex-based solutions, including ones based on the ultra-low-power ARM Cortex-M4. Atmel now has dozens of families of ARM-based devices. In 1995, Atmel acquired the pan-European chipmaker European Silicon Structures (ES2) and thus gained a fabrication facility in Rousset, France. Atmel built a new fab alongside the existing ES2 fab. This business unit was named Atmel-ES2. Atmel acquired Digital Research in Electronic Acoustics and Music (DREAM) in 1996. Atmel formed a design team in Trondheim, Norway to develop the Atmel AVR line of RISC microcontrollers. This team combined technology of former students at the Norwegian University of Science and Technology with Atmel's expertise in flash memory. These 8-bit Harvard architecture chips were first developed in 1996. The AVR chip is the basis of most Arduino open-source development boards. In 1998, Atmel purchased part of TEMIC from Vishay Intertechnology, which provided it with a fab in Germany as well as part of MHS from Vishay that gave them a fab in Nantes, France.
In September 2000, Atmel acquired a fabrication plant in North Tyneside, England, from Siemens, via a £28 million grant from the UK government and paying Siemens around US$35 million.
Streamlining
Atmel streamlined operations with a strategy called "fab-lite". This started in 2005 when Atmel sold the MHS fab in Nantes France to Xbybus. In February 2006, Steven Laub became a director and in August president and chief executive officer. Under Laub Atmel divested more manufacturing plants and business lines. Atmel announced the sale of its North Tyneside facility (Fab9) on October 8, 2007. The manufacturing equipment was sold to Taiwan Semiconductor Manufacturing Company, Ltd. (TSMC) and the property and associated land to Highbridge Business Park Limited. In 2008, Atmel sold its fab in Germany to Tejas semiconductor. In 2010, Atmel received approval from the French government to sell its fab to Germany-based LFoundry GmbH, while retaining its design center there. Atmel completed the sale of its Secure Microcontroller Solutions smart card business to INSIDE Secure. In February 2011, Atmel sold its Digital Research in Electronics, Acoustics and Music (DREAM) business, which sold products for karaoke and other entertainment machines, for US$2.3 million. Atmel's DataFlash serial interface flash memory products were sold to Adesto Technologies in October 2012.
Acquisitions
As Atmel divested several fabs and ancillary business lines, Laub also oversaw acquisitions. One strategy was to participate in the touch screen market, both in the semiconductor chips and the sensors themselves. In 2008, Atmel bought Queens Award-winning Quantum Research Group Ltd. (now known as Atmel Technologies Ireland Limited, a wholly owned subsidiary), a supplier of capacitive sensing technology. Work done at Quantum, led to the 2012 release of Atmel's XSense product line, a flexible touch screen based on copper mesh electrodes.
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Atmel moved into Internet of things technology. They completed the acquisition of Advanced Digital Design S.A, a Spanish company that develops power line communication. Ozmo Devices, which developed products for Wi-Fi Direct, was acquired by Atmel in December 2012. Ozmo was founded in 2004 as H-Stream Wireless by Kateljin Vleugels and Roel Peeters, and was based in Palo Alto, California.
In 2012, Atmel had approximately US$1.4 billion in annual revenue, with over 60% of its revenue from microcontrollers, and net income of US$30 million.
Atmel purchased the smart metering product lines of IDT Corporation in March 2013.
Atmel purchased Newport Media in July 2014. This will provide Atmel further capability in wireless Bluetooth and Wi-Fi.
Acquisition by Microchip Technology
In October 2008, Atmel received an unsolicited offer from Microchip Technology and ON Semiconductor, estimated at US$2.3 billion. The offer was eventually rejected and the companies gave up on their hostile takeover attempt.
However, in 2016, Microchip agreed to buy Atmel for $3.6 billion. JPMorgan Chase and Qatalyst Partners served as financial advisers to Microchip and Atmel, respectively. The company had previously heard offers from Cypress Semiconductor and Dialog Semiconductor in 2015, and the deal with Microchip was expected to be finalized at the end of Q2 2016.
Atmel finally merged with Microchip Technology in July 2016 after prolonged negotiations for US$3.56 billion.
The end of Atmel Way
Apple Computer purchased the old cul-de-sac where Atmel's HQ office sat. Paperwork was filed with the city of San Jose to change the name from "Atmel Way" to "Orchard Place".
From Wikipedia’s article on Atmel, shared under CC BY-SA 4.0.4