Private company

AuCom Electronics

Logo: aucom.com3

AuCom Electronics Ltd is a global company headquartered in Christchurch, New Zealand. It is one of the top 50 technology exporters in New Zealand.2 It was founded in 1978.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1978Founded1

AuCom Electronics Ltd is a global company headquartered in Christchurch, New Zealand. It is one of the top 50 technology exporters in New Zealand.2

The story

AuCom was established in 1978 by engineer Mark Empson and entrepreneur Ray Archer. The company was originally set up to manufacture a range of top end stereo amplifiers, but was also involved in the design energy saving devices for single and three phase induction motors.

AuCom Electronics began manufacturing these energy saving devices under licence from American space agency NASA. From this technology AuCom developed a range of commercially viable soft starters.

AuCom has since expanded its range to include a wider range of industrial electronics, motor control centres and switchgear.

On 17 December 2019 AuCom Electronics Ltd merged with Benshaw Inc. as part of Unico Technologies Group. Unico Technologies Group was founded by Sun Capital when it acquired Benshaw and Unico Drives from Regal Beloit Corporation in 2019. Both AuCom and Benshaw will continue to operate under their own brand names.

From Wikipedia’s article on AuCom Electronics, shared under CC BY-SA 4.0.4

Products and brands

Some examples of AuCom's industrial motor control offerings are:

Low Voltage Soft Starters: EMX4, EMX3, CSXi, CSX, IMS2

Medium Voltage Soft Starters: MVS, MVX, MVE

From Wikipedia’s article on AuCom Electronics, shared under CC BY-SA 4.0.4

Timeline

  1. 1978Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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    Company websiteAuCom Electronics logo
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