Sign in

Private company

Auctiva

Software

Auctiva is an eBay auction management system. It was founded in 1998. One of the original members of the eBay Developer Council, Auctiva has provided sellers and merchants with tools designed to help increase their sales volume on eBay.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1998Founded1

See how the biggest companies compare on our leaderboards

Auctiva is an eBay auction management system. It was founded in 1998. One of the original members of the eBay Developer Council, Auctiva has provided sellers and merchants with tools designed to help increase their sales volume on eBay. Jeff Schlicht, who founded Auctiva, wrote a program to automate the task of placing listings on eBay. After giving the software to friends and family who enjoyed the convenience it provided, he formed Auctiva, which is used by individuals and businesses attempting to conduct e-commerce through eBay.2

The story

In 2025, Auctiva was purchased by Starr Holding Company and now operates independently under Auctiva Online Services LLC..

In 2020, Auctiva was purchased by Morecommerce Inc.

In 2011, Auctiva was purchased by Alibaba.

In 2014, Auctiva participated in the development of a new e-Commerce platform with Alibaba called 11 Main.

In 2015, 11 Main was disbanded and Auctiva became part of the OSP company, alongside OpenSky, Vendio and Storenvy. OSP is 37% owned by Alibaba.

In 2020 MoreCommerce Inc took Auctiva private acquiring it from Alibaba

From Wikipedia’s article on Auctiva, shared under CC BY-SA 4.0.3

Timeline

  1. 1998Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2
  3. 3