The story
The idea for Audimated came to Lucas and Andrew during their senior year of college together at the University of Miami. After receiving positive feedback on the idea from their business professors, they put their business plan into action in 2008 to make their website a reality. The website name is a combination of the words audio and automated, which represents the website's goal of combining music (audio) and automating the process of marketing through social networking (mated) for independent artists.
From Wikipedia’s article on Audimated, shared under CC BY-SA 4.0.3