The story
In 1873, Axel Johnson founded the trading company A. Johnson & Co., the predecessor of today's Axel Johnson AB.
In 1890, Axel Johnson formed the Nordstjernan shipping company, which expanded rapidly. He managed to break the international coffee monopoly, known as the "coffee conference", a strictly controlled pricing cartel for the transportation of coffee to Europe. Axel Johnson built under favorable external conditions the company that was to form the basis of the Axel Johnson Group, and which was later developed by his son, Axel Ax:son Johnson (1876–1958) and following generations.
From Wikipedia’s article on Ax:son Johnson family, shared under CC BY-SA 4.0.3