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Private company

Baby Buggy

Nonprofit organization in New York, United States

Good+Foundation (originally called Baby Buggy) was founded in May 2001 by Jessica Seinfeld after the birth of her first child. According to Seinfeld, "shortly after the birth of my daughter, Sascha, having slowly accumulated closets full of used – but very usable – baby clothing and equipment she no longer needed, I had a moral dilemma; as the daughter of a social worker, throwing out perfectly good baby gear was unthinkable; and yet there was no easy way to get it to a family who could use it. Thus, Baby Buggy was born."2 It is headquartered in New York City.1 Its revenue was $21.9 million in 2023.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

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Good+Foundation (originally called Baby Buggy) was founded in May 2001 by Jessica Seinfeld after the birth of her first child. According to Seinfeld, "shortly after the birth of my daughter, Sascha, having slowly accumulated closets full of used – but very usable – baby clothing and equipment she no longer needed, I had a moral dilemma; as the daughter of a social worker, throwing out perfectly good baby gear was unthinkable; and yet there was no easy way to get it to a family who could use it. Thus, Baby Buggy was born."2

Revenue over time

As stated on Wikidata, in the currency reported.

Revenue

Baby Buggy revenue by year1$21.9M in 2023+236% since 2014
0$10.0M$20.0M$30.0M2014: $6.5M$6.5M20142015: $8.3M$8.3M2015+27%2016: $7.8M$7.8M2016−5%2017: $10.1M$10.1M2017+28%2018: $10.2M$10.2M2018+2%2019: $10.3M$10.3M2019+1%2020: $13.9M$13.9M2020+34%2021: $13.8M$13.8M2021−0%2022: $17.3M$17.3M2022+25%2023: $21.9M$21.9M2023+26%
  • 2023$21.9M1
  • 2022$17.3M1
  • 2021$13.8M1
  • 2020$13.9M1
  • 2019$10.3M1
  • 2018$10.2M1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
  2. 2